Channel Partner Management Software Built for IT Vendors
PartnerFlo is channel partner management software designed specifically for IT vendors running reseller, VAR, and MSP programmes. It replaces the combination of spreadsheets, shared inboxes, and manual processes that most growing channel programmes run on — with a purpose-built platform that gives vendors complete visibility and gives partners the self-service experience they need to stay engaged.
Why generic tools fail channel partner management
Most IT vendors start managing their channel programme with a CRM, a shared inbox, and a spreadsheet. For the first two or three partners, that works. By the time you have ten active resellers, it has stopped working — but it takes a few more months to notice. Partners are registering deals by email. MDF reimbursements are taking 45 days because nobody owns the process. Commission calculations happen manually at the end of every quarter. Your channel manager is spending three hours a week answering queries that should be self-service. And when your VP of Sales asks how the channel is performing, the honest answer is that you are not sure. Channel partner management software exists to solve exactly these problems — not as a future-state aspiration, but from the first week of use.
How PartnerFlo handles it
A complete channel programme in one platform
PartnerFlo covers every operational workflow your channel programme runs on: deal registration with conflict detection and approval routing, MDF request and reimbursement management with proof-of-execution tracking, commission calculations at deal close with partner-visible claims, partner agreement publishing and e-signing, a branded collateral hub, partner tier management, and programme analytics. Your channel manager works from the PartnerFlo vendor dashboard. Your partners work from their branded self-service portal. Neither needs to email the other for routine programme information.
Purpose-built for IT vendor channel programmes
Most channel partner management software is built for enterprise organisations running global channel programmes with dedicated implementation teams and six-figure budgets. PartnerFlo is built for IT vendors at the stage where they have between five and one hundred active partners and need professional channel infrastructure without the complexity, implementation overhead, or pricing of an enterprise platform. Setup is self-serve. Most vendors have their portal configured and their first partners invited within a day.
Full visibility for the vendor, full self-service for partners
From the vendor dashboard, you see every partner, every deal, every MDF claim, and every commission liability in one place. Pipeline breakdowns, partner tier status, and activity reports give your leadership team the channel visibility they need without anyone building a report manually. From the partner portal, your resellers and MSPs register deals, check approval status, submit MDF requests, claim commissions, sign agreements, and download collateral — without contacting your team for routine requests.
Transparent pricing, no implementation project
PartnerFlo starts from £299/month with a 30-day free trial and no credit card required. There is no implementation project, no onboarding fee, and no minimum contract. That is a different commercial model to the enterprise channel management platforms — Impartner, Zift, Allbound — which typically start at $25,000 per year and require a professional services engagement before your first partner can log in.
What's included
- Deal registration with approval workflows and conflict detection
- MDF request, approval, and reimbursement management
- Automated commission calculations with partner-visible claims
- Partner agreements with e-signing and audit trail
- Branded self-service partner portal
- Sales collateral hub with visibility controls
- Partner tier management (Registered, Silver, Gold, Platinum)
- Programme analytics and pipeline reporting
- REST API and Zapier integration
- Salesforce and HubSpot deal sync
Related features
Try it free for 30 days.
Full Growth features. No credit card required. Your partner portal running in under an hour.